MKS_VIR is a legendary Polish Antivirus Program, which was rebranded in 2018 and the company decided to make a new website offering customers the opportunity to download the latest version of the program. The target group are people between 25-40 years old. They still remember the program in the version from years ago, together with the old visual identification, which looks a bit bizarre from today's perspective.
The new design uses this cultural nostalgia somewhat and makes slight reference to the old aesthetics. The product also has a brand hero - the superhero MKS_VIR fighting against viruses. The user, when downloading the program, also gets a branded version of the game "Balls".