MKS_VIR Website & Online Shop

For who?
MKS_VIR (Agent Buzz)
Time
2 months
My role
Research, Analysis,
Sketching,
Wireframing, UI,
Prototyping,
MKS_VIR is a legendary Polish Antivirus Program, which was rebranded in 2018 and the company decided to make a new website offering customers the opportunity to download the latest version of the program. The target group are people between 25-40 years old. They still remember the program in the version from years ago, together with the old visual identification, which looks a bit bizarre from today's perspective.

The new design uses this cultural nostalgia somewhat and makes slight reference to the old aesthetics. The product also has a brand hero - the superhero MKS_VIR fighting against viruses. The user, when downloading the program, also gets a branded version of the game "Balls".

UX Challenges

Making a new website that meets business requirements and offers the best possible experience to the user. Teaching  the client about the importance of UX Design and trying to get information about the user and a detailed brief from the client.

UX Goals

Creating a professional-looking and user-friendly website. Creating a interface that distinguishes the company. Encourage clients to direct contact with the agency, prevent user distractions while navigating through the website.