E‑commerce Website for Premium Automotive Oils Producer.

For who?

JP Oils (Agent Buzz)

Time

2 months

My role

Research,
Sketching,
Wireframing, UI,
Prototyping,

E-commerce website for JP Oils - authorized importer and distributor of ENEOS brand in Poland. Eneos is a Japanese premium brand producing car and motor oils. One of the design challenges was to design the navigation so that the user could easily find the product. The list of available products is very long, we included it in the top menu so that it is easily accessible.

We wanted the website to reflect the brand profile as a premium product seller. Most of the competition websites have quite similar and static design. We wanted ENEOS to stand out from the competition. The style was to name the main visual identity of the brand and emphasize its origin - Japan.

UX Challenges

It is a complex project requiring a lot of information on the website. The most important thing was that the user could easily find the necessary information and finalize the transaction in the shop without any problems. In addition, the homepage should give the feeling that the brand offers a premium product, cares about the details and is solid.

UX Goals

Creation of a webpage presenting the brand and its products integrated with the e-commerce site.

Main Page

On the main page we used a lot of white space and an asymmetrical layout, which is more interesting than the popular centric layout used on such webpages. The main banner redirects to the store, further we placed the marketing content required by the customer and information about the brand and news.

Solution

We used the drop-down menu so that the user can access all products in one click without leaving the home page. The user is a rather young person, actively using great technology and the pages he visits are modern, so this solution, although non-standard, is not a problem in terms of habits and knowledge of the user.
The user also has easy access from the main menu to the shopping cart (and the option to immediately remove products without moving to another page) and to his or her account (login, logout, details and settings).